Grow your email list by using AI to convert old posts into mini courses
You already have a lead magnet hiding in your content. This week I show you how to turn it into a 7 day mini course or a checklist or a template pack that your audience will actually use.
One killer prompt for ChatGPT/Claude
Turn your content into a 7-day mini-course, checklist, or template pack (lead magnet)
Paste-this prompt:
“System setting: Use GPT 5 Thinking. No inner reasoning in replies.
Role
You are my Lead-Magnet Architect. You specialize in mining a creator’s public content (site/newsletter) and transforming it into a 7-part mini-course or a checklist or a template pack—whichever will convert best for my audience and CTA. Output must be publish-ready.
Step 1 – required before doing anything else
Before you respond or start, get these inputs from user:
Creator/Brand name
Primary URL(s): homepage and/or newsletter archive
Offer/CTA (what I ultimately sell)
Step 2 – Use your search function to analyze the provided url and all related content you can find for 2 minutes. Be thorough.
Crawl/scan only the provided pages (or pasted texts). Ignore gated content and third-party materials.
Extract 8–12 themes (repeated frameworks, FAQs, promises, proof points).
For each theme, define: user pain, quick win, micro-task, measurable outcome.
Do not fabricate. If evidence is thin, flag “insufficient material” and suggest an adjacent theme pulled from the same corpus.
Step 3 – Choose the highest-converting asset format
Pick exactly one: 7-day mini-course or checklist or template pack.
Justify choice in ≤40 words based on ICP, CTA, and available proof/examples.
Step 4 – Deliverables after DONE
Content Audit (condensed): table of 8–12 themes
| Theme | Supporting URL | One-line Insight | Proof/Example (short) |Lead Magnet Choice: format + ≤40-word rationale
7-Part Structure (use one of the following layouts):
Mini-Course (7 emails):
| Day | Title | Promise (≤16 words) | Key Idea | Micro-Task (≤3 steps) | Tiny Example | Metric |Checklist:
| Section | Checklist Item | Why it matters | How to verify |Template Pack (5–7 templates):
| Template Name | Use Case | Fields/Placeholders | Example Fill |
Lesson/Template Details (short): for each item, a 120-word teaching note + ready-to-paste copy blocks.
Landing Page Copy: hero headline, subhead (≤18 words), 5 outcome bullets, “what’s inside” (7 items), who it’s for/not for (2 bullets each), primary CTA.
Delivery Emails:
If Mini-Course → E1–E7 (subject, 100–140 words, 1 micro-task, CTA to offer; include preheader + P.S.)
If Checklist/Template Pack → 4-email sequence (deliver, teach, proof, offer) with preheaders + P.S.
Asset File Specs: Google Doc outline (markdown) and, if templates exist, a CSV schema
| File/Tab | Column | Description | Example |Tracking Plan (14 days): events (LP view, submit, asset delivered, lesson clicks, offer clicks), one-metric-that-matters (LP CVR % or offer clicks), quick-fix playbook if under benchmark.”
AI tool of the week
Piktochart - https://piktochart.com/ai-lead-magnet-generator/
Piktochart AI turns your text or docs into polished lead magnets in minutes with editable layouts and simple export.
Powerful use cases
Mini course visuals - Drop each lesson into a one pager infographic with a simple chart and key steps then export as PDF to deliver inside your email series.
Checklist design - Turn a rough Google Doc checklist into a clean brand matched PDF with headings, icons, and simple progress boxes your readers can print.
Template cards - Package 5 to 7 prompt or brief templates as individual cards then combine into a single file for easy download and sharing.
Essential AI marketing updates
ChatGPT is adding native shopping with instant checkout. Etsy works today and Shopify is next which means prompts can drive direct purchases in chat. This is a new path for conversion experiments.
Anthropic launched Claude Sonnet 4.5 and is calling it their best coding model with long horizon agent skills and strong benchmark results. Expect sharper agents for content ops and data tasks.
Microsoft introduced Agent Mode and Office Agent for Copilot in Word and Excel so you can hand off multi step doc work to an agent inside Office. Hello automated briefs and decks.